Driving more traffic using Pinterest is a very simple process with basic steps. Interactive tools are available every step of the way to assist you in getting the best out of sharing your media on Pinterest.
But first, why is Pinterest such a good idea when it comes to driving traffic to your online store? Being in the retail sector, a lot of what we do replies on our customers being able to find us. With more and more sales occurring online, there is a huge trend toward online shopping which is only going to grow in the future. Mums with a busy household no longer have to drag their kids around the shopping centre, they can shop for all their required household products from the comfort of their own living room. The other great benefit of online shopping is choice! If you want a hard to find product like a passport wallet, for example, you could go to your local shopping centre and hunt around and maybe find 5 in the entire centre. However, if you ump online instead, you can find entire ecommerce stores dedicated to that one product, making your selection huge!
So, now the question is, how can we as retails in the interior design sector, take advantage of this fact and get our products in front of the housebound shopper? Well, I’m glad you asked because I really believe that Pinterest is the perfect way to do this. The following are some tactics you can employ to ensure that your potential customers see your new collections and visit your store to buy them.
Researching requires searching some keywords that would hold interest to viewer about website. So if your niche it might be “decoration ideas”, “home renovations”, “home improvements”.
When these words are searched you will see Pins that contain your search words. You will also see Boards that contain your search word, as well as, you will also see people who have the search word in their profile. You can follow these people in the hope that they will follow you back. This will help you get your pins in front of others that have similar interest in the home decorating thereby increasing the traffic to your website from your blogs.
Start a Board
The best way to get your products in front of interested customers is to start a board that is dedicated to your products. So if you sell clocks then start a board called ‘Funky Yellow Clocks from around the Globe’. Base the title of your board on the research you did above so you are targeting the right key words. Once you have a range of boards set up, it is time to fill them with pins… this is where you get to promote your products.
Pin your Products
Now you want to pin your products to the appropriate board. Take note, however you don’t want to fill your boards with only your products. It’s better to collect a range of images of home décor from the internet. Aim for about 20% of the pins to be your products.
When you are pinning your products to your board, take note of your keywords. If you found that people were searching for ‘Yellow Clocks’ then make sure your products use these words. That way, your clocks are likely to appear in the search when someone is searching for something specific. Don’t get too caught up in the keywords though, the main aim is for the title of the images to be as descriptive as possible, so just describe what the product is or what it looks like.
Be creative while including all search terms while maintaining a little mystery. You want the viewer to want to know more. When other Pinterest users pins your post from your blog the image and description are attached. Of course other users can change your description at any time, so you want your image and description to carry the same message.
Link to your website.
The most important thing to remember is to make sure for each Pin of your homewares products, you must are provide a link back to your website. This is where potential customers will find your products so you want them to be able to visit your store and buy them from you.
Putting it all together
Adding the Pinterest Pin button to your product images is another good tactic as it allows customers to Pin the images of the products that they like. So, they might be browsing the net for a Yellow Clock and come across your yellow clock. They could then Pin it to their board of ‘Yellow Clocks’ so they now have a shortlist of clocks to choose from.