What is Instagram?
Instagram is a photo sharing, photo enhancing, and social App. The simple beginning Insta refers to instant and gram relates to communication, like as in “telegram”. So, Instagram is an instant way to communicate with a large worldwide audience. The Instagram App is so user-friendly everything is done through your iPhone or Android Phone with just a few clicks.
Interior Design is such a visual arena, making it the ideal niche to use Instagram to drive traffic to your online store. With so much of the industry relying on visual taste and impressions, marketing your store has never been easier. Instagram allows you to continually post images of your interior designs to an appreciative audience. Take this store that sells cushions, for example. They have a wonderful range of vibrant cushion covers and these subjects would be a hit on instagram. A few well thought-out lifestyle shots would most definitely go viral on Instagram.
Attracting the right people to your home décor store
In early March of 2012 Instagram surpassed 25 million users. Imagine how just a small percentage of those users would increase your furniture sales immensely. With Facebook acquiring Instagram for $1 Billion has only increased this user base.
Using modern, high quality and unique images can be an excellent way to attract a tribe of people who follow your store. All it takes is a small amount of time to photograph your new products and you could be sending quality images out to thousands of potential customers.
Let’s take an example, if you are in the homewares industry and you recently released a new collection. You would want to drip feed these to your followers. All you would have to do is take a photo of each of your new items, add a filter using the Instagram settings and send it out for all your followers to admire. If you have a new collection of clocks that you know your customers would love, post a flattering photo of it on Instagram and the clock will sell itself. There are not many ways you are able to send an instant visual of your products to people who you know will be interested in them.
Regardless of the size of your company, the benefits of using Instagram are seen in all aspects of social media. Some of the Name Brand users are not surprising due to the advertisement ability that Instagram offers. Here are some major players of Instagram.
- Target utilizes Instagram for not only a positive outlook, but also events
- Audi has over 500,000 followers to promote their cars to
- Starbucks also uses Instagram as a marketing tool and sharing their various locations
- TSA uses Instagram in more of an educational tool. Allowing followers to feel safer
These are just a few of the many companies that have found Instagram a productive way to reach a larger base of customers.
Communicating with your customers
Communicating with your potential customers is made so easy with Instagram. By placing your home, outdoor, and new furniture pictures with just a click you show the world your inventory. The great part about posting your pictures is that you make your own comments about the piece of furniture you are showcasing and the customers can ask or comment as well. You will get a better understanding of what type of furniture your customers are really interested in. This is an easy way to gauge your purchases for your customers by the information and feedback you are getting.
Instagram is a brilliant way to advertise your sales as well. Post those great deals and attract even more customers to save them money. With Instagram’s photo enhancement with just a click you can get the best from your photos by making them even more attractive to potential customers.
Setting up your Instagram takes no time at all. Here are the few simple steps involved.
- Go to the App Store
- Download Instagram
- Set up account
- Choose your username
- Upload a profile pic
Now you are ready to start attracting more customers. Whether you have several locations or one main store, everyone shops online today. So, get started now!